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Step inside the (virtual) doors of The Goodhood store lifestore department and fall into the trap of wanting everything. With so many amazing home and interiors brands in one place with ‘affordable all the way to treat yourself’ prices for their amazingly curated range of homewares, it’s hard to say no. 

Explore ceramics, kitchenware, candles, soft furnishings and with brands like Hay being a focal line it’s obvious to see style and design ethos behind their curation, but also some products have a fun edge with pieces including the crazy candles from Olga Goose for £48 and the incredible Parra x Case Studio ‘Give Up’ Tomato Lamp for £308. 

They say: 

Started in 2007 Goodhood is an award winning multi brand retailer selling over 200 brands across menswear, womenswear, lifestyle and cosmetics. Our aim is to cultivate our unique vision of effortless life style and redefine the idea of luxury living. Our curational buying ensures every product has a story and relevance to our ethos. We actively aim to create a culturally relevant experience influenced by the flow of culture rather than the trends of the fashion industry. 

The Goodhood Store remains unique in its brand identity, its culture, its level of service and as a space men and women can both find the best of a worldwide curated selection of goods.

 The Goodhood Store reviews : 

“Their curational style of buying continues to give them the edge.” Jason Jules, Garmsville.

“True independent spirit in today’s retail landscape is something worth celebrating, and East London’s Goodhood brings it in a way that’s deeply focused.” Gary Warnett, Gwarizm.

“This backstreet boutique has quietly gone about its business and evolved in to one of the finest independent stores in the capital.” Steve Salter, i-D.
“An unfaillingly cool edit of clothes.” Dan Jones, Time Out.