home: featured [ Seld ]
Seld is a gorgeous Welsh store of contemporary mixed homeware, gifts and accessories. Explore online for a plethora of ceramics, soft furnishings, candles, kitchenalia and more, or visit their store based at 4 Bridge Street, Aberaeron, Ceredigion, Cymru/Wales SA46 0AP
This is a shop with a story…
The STORY of SELD – pull up a chair…
The seld has always evoked strong childhood memories for me growing up on the family farm – a little like the reassuring clunk of the Aga door closing. Firstly, I should explain to all non West Walians what a seld is. Seld is the colloquial term for a wooden dresser – the central hub or ‘mothership’ (call it what you will) of a kitchen on a Welsh farm. Many people would polish their seld fastidiously and would use it to show off their best china, but ours was all about practicality and daily use. Ours felt like part of the family, in as much as a slab of wood can. As soon as I’d left the farm and got married there was only one thing on my mind, no – not the husband, but getting my hands on my own seld. We couldnít afford a new or a nice antique one so I rummaged through ‘The Exchange and Mart’ and found one advertised somewhere near Mountain Ash in the Welsh Valleys.
I dragged Gareth (the husband) over there without much thought of transport and decided after little deliberation that the aforementioned seld would be our first piece of family furniture. Gareth, being the practical one, uttered the words “There’s no way that’s going to fit in the car”, (a phrase which has since become as much a part of the family as the seld itself…). It turned out that he had a fair point, but who ever said that it had to fit IN the car?! We proceeded to strap both parts of the dresser to the roof of our Volkswagen Beetle and cheerily headed back down the A470 to our little terrace house in Cardiff. All was well until we lurched to a sudden stop at some traffic lights… and the dresser didn’t. Sometime later we arrived back in Cardiff –no reported casualties or deaths and the dresser was still in only 2 pieces. Since then, the seld has adapted well over the years to our evolving family life –from storing the children’s toys to now holding family heirlooms, memorabilia and a load of CDs. It’s had numerous coats of paint over the years, and by now I expect that the paint is the only thing holding it together… Any mention of getting rid of our trusted friend is greeted with shrieks of horror from the kids. When we had to choose a name for our company we thought that seld was a great play on words – being Welsh, and seeing as I ‘dressed people’s houses – a Welsh Dresser aka SELD was the only choice!
home: nice price [ small rug ]
Continuing our love for all things monochrome, we love this small chunky knit rug with tassels from ASOS, who are new to homeware.
Perfect little patterned piece of homeware to add texture to a room – lay in front of a fireplace, use by the bedside, lovely in a nursery or even a great addition to a bathroom.
home: featured [ Argos ]
High street giant Argos is definitely one to put on the list for great homeware and furniture.
With Habitat and Sainsburys Homeware under their belt and their own great home designs, the range of products to choose from is vast and offering great design, on trend pieces, super value and ample choice.
Industrial, Green and Faux Planting all feature in their new season collection and it’s easy to create entire room styling solely from them, from the sofa and shelving down to the ceramics and cushions.
There’s even same delivery on some products!
To make it even more appealing there’s even more all under the same (virtual) roof to help you out – from toasters and kettles, mattresses to fridges and even all you need for the garden too!
home: nice price [ rug ]
Online and on the high street we are overwhelmed with great prices to shout about with all the big post-Christmas sales everywhere!
Today’s pick is this gorgeous statement rug from Habitat.
The Dulcie large multi-coloured rug is made from hand-tufted cotton with a bold abstract design that is hand carved to accentuate its shape.
Was £450 now £225
home: found this [ rug ]
One of our favourite West Elm rugs is on sale right now with a sizeable discount. We love this rug ‘Inspired by a 1970s wall hanging…
….our Multi Pixel Rug is handwoven by Craftmark-certified artisans in India using yarns of varied texture and colour. The facility where it’s made is Fair Trade Certified™ and the artisans have chosen to use the premium they earn from Fair Trade production to fund additional healthcare coverage.’
It’s normally £499 now £349!
home: event [ West Elm sale ]
Definitely one of the best Christmas events to head towards – the winter sale at West Elm.
Get up to 60% off across all departments and get some bargain furniture and homewares for your home for the new year.
home: favourite thing [ rug ]
We love this patterned rug from audenza.com with its monochrome colour pallete and spiders web design – simple and stylish.
This rug will work in most rooms and is hard wearing so perfect for a hallway or kitchen.
Available now from audenza.com
[ from £119 ]