home: featured [ Seld ]

home: featured [ Seld ]

Seld is a gorgeous Welsh store of contemporary mixed homeware, gifts and accessories. Explore online for a plethora of ceramics, soft furnishings, candles, kitchenalia and more, or visit their store based at 4 Bridge Street, Aberaeron, Ceredigion, Cymru/Wales SA46 0AP

This is a shop with a story…

They say;

The STORY of SELD – pull up a chair…

The seld has always evoked strong childhood memories for me growing up on the family farm – a little like the reassuring clunk of the Aga door closing. Firstly, I should explain to all non West Walians what a seld is. Seld is the colloquial term for a wooden dresser – the central hub or ‘mothership’ (call it what you will) of a kitchen on a Welsh farm. Many people would polish their seld fastidiously and would use it to show off their best china, but ours was all about practicality and daily use. Ours felt like part of the family, in as much as a slab of wood can. As soon as I’d left the farm and got married there was only one thing on my mind, no – not the husband, but getting my hands on my own seld. We couldnít afford a new or a nice antique one so I rummaged through ‘The Exchange and Mart’ and found one advertised somewhere near Mountain Ash in the Welsh Valleys.

I dragged Gareth (the husband) over there without much thought of transport and decided after little deliberation that the aforementioned seld would be our first piece of family furniture. Gareth, being the practical one, uttered the words “There’s no way that’s going to fit in the car”, (a phrase which has since become as much a part of the family as the seld itself…). It turned out that he had a fair point, but who ever said that it had to fit IN the car?! We proceeded to strap both parts of the dresser to the roof of our Volkswagen Beetle and cheerily headed back down the A470 to our little terrace house in Cardiff. All was well until we lurched to a sudden stop at some traffic lights… and the dresser didn’t. Sometime later we arrived back in Cardiff –no reported casualties or deaths and the dresser was still in only 2 pieces. Since then, the seld has adapted well over the years to our evolving family life –from storing the children’s toys to now holding family heirlooms, memorabilia and a load of CDs. It’s had numerous coats of paint over the years, and by now I expect that the paint is the only thing holding it together… Any mention of getting rid of our trusted friend is greeted with shrieks of horror from the kids. When we had to choose a name for our company we thought that seld was a great play on words – being Welsh, and seeing as I ‘dressed people’s houses – a Welsh Dresser aka SELD was the only choice!

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home: trend [ mustard ]

home: trend [ mustard ]

Definitely one of the strongest colours for the season. With a neutral yet warm feel, a nod to vintage and perfect as a highlight or accompaniment to many other colours, mustard is a great tone to introduce to an interior.

Mustard works well with olive, teak or walnut wood tones. It is a stand out tone to use in a mostly neutral and white interiors. We love it with other colours of the season – rust orange and olive green.

(Country and Town House / Rock My Family / Pinterest / House Beautiful

Picture guide :

Top row

Cabinet Mustard Made at Trouva €152.49 / Cushion cover ZaraHome £9.99 / Sofa Maison Du Monde £432

Middle row

Chair Debenhams £245 (sale) / F&B Paint India Yellow DesignerPaint from £26 / Rug Wayfair from £52.99

Lower row

Wall paper – Wilkos £10 / Wall paper – Very £12.99 / Throw – Debenhams £125

home: featured [ George at Asda ]

home: featured [ George at Asda ]

Sometimes you find some unexpected homeware delights when you thought you’d just gone out for milk and bread.

Having a look at ‘new in’ at George at Asda we find some gorgeous honewares for easy updates in the home.

Key areas we love are all the towel patterns, including great retro designs, terrazzo print and geometric; and an extensive cushion range which could be used to create a colourful outdoor loving area!

Our favourite find though is the beautiful cool design of the KitSound Diggit outdoor speaker ! Useful and eye pleasing – a great addition to your outdoor living space. Just £28.

home: favourite thing [ cushion ]

home: favourite thing [ cushion ]

Add a little jungle print to a living area with this pretty little jungle illustrated cotton cushion from George at Asda.

Perfectly in line with the trend of bringing the outdoors in – with lush greens, foliage and fauna.

Just £6

home: event [ Ideal Home Show ]

home: event [ Ideal Home Show ]

It’s not too late to book your tickets for the Ideal Home Show which runs from 22nd March to the 7th April at Olympia in London. Book your tickets HERE

They say;

From inspiring ideas, to innovative products and on-trend solutions for your home, the Ideal Home Show sponsored by Zoopla, brings together full scale show homes, over 600 companies, 100’s of free talks, the latest technology and fresh ideas from our team of experts. The show will also offer health and wellbeing advice, and an opportunity to be pampered, all for the price of your ticket. We are also excited to reveal that this year’s show will celebrate its British roots with a best of British theme! 

home: trend [ soft botanicals ]

home: trend [ soft botanicals ]

Gentle soft palette, bringing the outdoors in and layering botanical patterns but breaking up with stretches of plain pale colours to stop it becoming too busy.

Use light mustards, greens, mauves and white together with botanical pale prints.

This look is calming and beautiful for a bedroom or lounge.

Add to this look with mango wood, rattan or white painted wood furniture. It’s a great idea to search eBay or furniture charity shops for pieces to suit the look, but Urban Outfitters, La Redoute and Maison Du Monde all have vintage style rattan and wood options.

Available across the high street and quite a timeless trend.

Top row;

Bedding from £20 John Lewis / Wallpaper £125 BlueBellGray / Armchair £235.84 Choice Furniture Superstore

Bottom row;

Rug £323 Rugvista / Wallpaper (mulberry) £19.99 House Of Fraser / Daybed £405 La Redoute

Bottom row;

Paint (India Yellow) Farrow & Ball at B&Q / Curtains from £80 Dunelm / Cushion £15 Trouva

home: trend [ 70s ]

home: trend [ 70s ]

There was some incredible design and style to come out of the seventies – it wasn’t all bad bell bottoms and glitter, but the design mentality of the midcentury continued, evolved and produced slick but funky interior design, luxury and a lot about comfort and relaxing – think low level seating, sumptuous throws, endless cushions, fabric on walls, even padded walls… dinner partying in the home and cocktail evenings or ‘soirées’ were becoming all the rage so creating the right home environment was key.

Fast forward to present day and a lot across the current high street has taken inspiration from the styles, patterns, furniture silhouettes and luxurious feel.

The colour palette to stick to should include neutral creams and beiges with rust, red, mustard and green tones. For a modern approach keep things quite minimal with not overlaying too many strong patterns as they would have done in the 70s.

Hunt on eBay, in markets and at car boots for pottery, ceramics and homewares of the era to bring in the right details but also high street favourites Habitat and Dunelm have some great modern equivalents.

Picture guide

Top row :

‘Biba’ Cushion £28 House Of Fraser / Rug from £44.99 Very / H K Living Bowls £31.13 Trouva

Middle row :

Leaf Dish £16 Dunelm / Cushion £20 Urban Outfitters / ‘Flynn’ Sofa £2300 Habitat

Bottom row :

Vase £17.50 (sale) Habitat / Chair £229 CultFurniture / Curtain £103.50 Maison Du Monde