home: favourite thing [ Ikea x Hay ]
We have been waiting a long time for this collaboration. And if you don’t know about it, here is the lowdown.
Launching in October Swedish giant Ikea has joined forces with Danish brand Hay to create the new Ypperlig collection. Featuring furniture, vases, throws and accessories the Ypperlig collection has been designed to ‘challenge people’s perception of Ikea quality and design’
Hay has also taken on the challenge of redesigning the iconic blue & yellow Frakta bag. The size & shape has remained, with new colours including the green & white version pictured. Hay wanted to turn the bag into a ‘design object’ that customers appreciate.
We love the simplicity and muted colours of the collection, with strong design that will fit into any room. As Ikea says ‘a contemporary yet ageless collection’
Keep an eye out in store and online during October / ikea.com